Thursday, February 19, 2015

Barbie Princess Power

Barbie – the world’s most iconic doll – is taking on a larger than life role in 2015. For the first time in the brand’s 56-year history, Barbie is donning a cape and mask and taking on the role of a new Super Hero. Officially making her debut at New York Toy Fair this week, Barbie in Princess Power is uniquely designed through the eyes of girls. 

Barbie in Princess Power

For Girls By Girls

In a global survey of 2,400 girls ages 3-10, Mattel found that nine in ten girls wish that there were more superheroes for girls. Barbie in Princess Power brings to life a storyline for Barbie the way girls imagine a superhero to be for them – turning bad guys into friends, using sparkly magical gadgets, and saving the day in style.
The property includes a DVD, full line of dolls, role play costumes and an innovative digital comic creator allowing girls to play out their own superhero stories. You can follow Barbie’s super hero adventures on and on social media using #BeSuper.