Thursday, October 29, 2015

Can You Really Turn a Hobby into a Business?

By Nick Goode, Commercial Director at Sage One

The whole hobby-to-business proposition is a little misleading—primarily because we need to rethink the word “hobby.” When we hear it, we think of those fun, voluntary pastimes that bring us enjoyment and help us make the most of our free time: reading, collecting stamps, community theatre—they’re all things that we do because we enjoy doing them. But is simply enjoying stamp collecting enough to translate your hobby into a successful, thriving, and sustainable career?

What we’re really talking about here is “passion.” When your hobby becomes something all-consuming—that thing you think about all day long during work and jump right into as soon as your time is yours again—that’s more than a hobby; that’s a passion with potential. And that passion is what represents something that can be both personally and professionally sustainable.

Here are a few areas to consider before taking the leap.

Social Media—It’s Already Working For You
Your first stop on this journey from hobby to business is unquestionably: Get Social. In my view, social media is still a relatively untapped resource—and it’s one tool every hobbyist already has at their disposal to do the most basic market research. Start with Facebook and search for people with businesses like the one you’re considering. Since it’s unlikely your idea is going to be of Tesla-level uniqueness within the small business community, there will be many similar businesses you can learn from. Which appeal to followers the most? Which are most successful and why? Steal ideas with pride and connect with followers to learn as much as you can.

When researching this topic, I immediately turned to my Twitter community for insight. Using the hashtag #hobby2business I posted a photograph, tagged eight of my followers from the small business world, and asked for their advice on turning a hobby into a business. Within an hour, coworkers from my office were retweeting and tagging others, and my feed was full of #hobby2business content and advice. My favorite?
@PennyPower | Build community. Without social media, your use of it, and the connections you make with the people who will help you, your hobby will most likely remain just that.

Differentiate From Day One
What makes a good business? Remember the seven P’s of marketing: product, price, promotion, place, packaging, positioning, and people. As an entrepreneur, you’re going to need to define all of these things in order to figure out where you stand in the marketplace—and how you can do it better than everyone else.
First, intimately understand the product you want to sell. Even if it’s a service, think of it as a product—what are its features? Why are they appealing? What is the size of your target market, and what percentage of that market do you anticipate will buy it? What are others charging for something similar?
You’ll also need to consider the logistics of getting your product to the people who want to buy it. If you’re selling online, where would your consumers naturally go to get your product? eBay? Amazon? Your own website? What apps will you need to collect money and get paid? Will you need storage, packaging, or shipping services? These channels are your routes to market, so defining them will also help you build a strategy for finding customers and making it as easy as possible for them to buy from you.
And while it’s important to identify these things, don’t overthink it. Unless you are inventing a patented product (which is rare in the hobby-to-business landscape) you’re probably going to differentiate on price, service, audience, and the product itself in comparison to what’s already out there. Embrace these things and use them to help set yourself apart from the competition.

Business Is Both Fun and Dull All The Time
Fun is a small word with a huge impact on our lives, so it makes sense that we’d prioritize injecting fun into our business lives whenever possible. And, if you’re thinking about becoming your own boss, the ability to capitalize on fun is definitely one of the advantages: you can wear whatever you want, play music while you work, control the tone and presentation of your product—you’ll be in control of a lot of fun, new components of your business.
However, even the most fun business is still just that—a business. There are a lot of decidedly un-fun and dull responsibilities that your business requires to remain successful and profitable. Finance, administration, inventory—these are all things most small businesses owners do not go into business to learn how to do. That being said, there are ways to help minimize the impact of these dull tasks so you can focus on the fun stuff:
  • Get a bookkeeper or an accountant from day one. Explain that you are a very small business on a shoestring budget, and that you don’t need corporate advice—you just want to get the basics right.
  • You’re going to want mobile and online offerings first, so find a bookkeeper who does the same. You’ll get the advice and help you need without spending time and money travelling to meet them in person.
  • Use an accounting app that your bookkeeper recommends. Every dollar you spend on your business counts towards your success.
  • Learn the basics of accounting, invoicing, expense management, tax returns, and cash flow. Accept that your success depends on it. You don’t have to be an expert but you will fail without mastering the basics of accounting.
For everything else you need help with, use sites like and to get freelance help. These sites offer experts on demand and at an affordable price.

Do The Math and Get More Help
Fundamentally, every business needs to answer this simple equation to find success: revenue minus cost. To make sure your business is financially stable, start by figuring out how much income you need along with how much product you need to sell, and what your costs are. Then you’ll need to calculate how to manage the cash flow (the money you need to make the business work) as you ramp up. Keep going over these numbers.
If you are useless at numbers, don’t give up—get help! It’s a given that you will be weak in some areas of your business—after all, your passion for your hobby is not enough to keep a business up and running smoothly. The good news is that anyone in marketing, finance commercial management, product management, or your bookkeeper can help you. And don’t forget your friends and neighbours: your community includes people who will do things pro bono, provided that you can help them back. Be open to this. The social-first generation is all about mutual support (and that’s what makes it awesome!).

Your “Why” Should Not Be Because You Hate Commuting
In his book Start with Why?, Simon Sinek challenges what and how thinking. While what and how are the yin and yang of everything, why is the driving force. So why didn’t I start the article with the why? Because the hobby-to-business process is agile rather than step-by-step—you need to consider each of these areas over and over; you can refine your why as you go.
But first, ask yourself why you want to make a career out of your hobby? Boil down the essence of your purpose because it will drive you to success. Without identifying the why you will not tap into the real reason you are changing your life. If that sounds bold, it is—you’re changing your life for a reason and you should be able to explain what that reason is; whether it’s to save your health, become the person you were told you couldn’t be, or because the real you is not stuck in a call center, defining the real, fundamental reasons why you want to transform your passion into your business will help you ultimately be more successful. Try to complete this sentence:
I am doing this to [enter bold life-changing statement here].
If we all did this, we’d change the world faster. Define the why today and reach for the highest branch.

Be Ready To Put Yourself First
Corporations create context, like a river that flows: join in and drive and you’ll be part of the solution; float along and you’ll end up as part of the problem. We’ve all been there at one time or another.
Your hobby-to-business journey includes the acceptance that you will now be the river. No one else is going to create the environment, motivation, and drive you need to get things accomplished. As the owner of a business, you are on your own.
To be the best you can be, put yourself first. For me, it’s important to exercise every day, eat healthfully, and get the right amount of rest. If that meant buying a spinning bike for my house or cooking and freezing healthy meals in batches to save time—so be it. Make sure you can identify what keeps you happy, healthy, and grounded before you make the jump to living your passion on a full-time basis. When you are your own company, you’re the source of your own success; make sure the journey is worth it.

Now more than ever we are encouraged to do what we love. After all, life’s too short for a boring job, bad bosses, and doing something you hate just to earn a paycheck. And because technology now enables work to be a thing you do rather than a place you go, the opportunity to identify and develop unique career pathways is greater than ever! For example, social, political, and environmental awareness has helped organizations such as Freecycle to flourish; a global movement toward embracing “makers” has built revolutionary sites like Etsy. We’re blessed, as a society, with an unprecedented combination of time, technology, information, and the quantified self: yes, we want it all.
And we can have it, too—as long as we channel our passions in the right places. For all of you who are thinking about turning your hobby into a business, I hope you found these insights helpful and I wish you luck!

About the Author
Nick Goode is the Global Commercial Director of Sage One, Sage’s cloud accounting and payroll solution for start-ups and small businesses. Goode is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Goode is previously Head of Sage One for Sage UK, and prior to that, Head of Marketing for the Accountants Division at Sage. His LinkedIn can be viewed at and his Twitter handle is

Wednesday, October 28, 2015

Do You Have Frightening HALLOWEEN HANDS???

 SO SPOOKY! Do you have terrifying HALLOWEEN HANDS  i???

Are your hands rough and dry? Do you ever snag your dolls' hair or delicate fabrics on your fingers? I used to!

If dish washing, house cleaning, crafting, gardening, outdoor activities, cold weather or aging have made your hands dry, cracked, chapped or rough, there is hope.

I recommend this Hand Treatment Regimen. No more snags when I handle my dolls, and my hands look great, too! Ask me how it healed my hands so I can handle my dolls without terrifying results!

Visit Doll Collecting Examiner on Facebook for more doll collecting tips

Visit Skincare Examiner on Facebook for more skincare tips.

Tuesday, October 27, 2015

Día de los Muertos dolls abound at Cheekwood's 16th annual celebration - Examiner

I got this interesting OOAK painted Barbie doll at the Día de los Muertos festival at Cheekwood last weekend. The festival marketplace featured quite a few dolls. Here is a bit more info:

Cheekwood's 16th annual Dia de los Muertos took place Oct. 24, 2015 at Cheekwood Botanical Garden in Belle Meade. The celebration brought both traditional and non-traditional aspects of the Latin holiday to Belle Meade. Colorful flowers, pumpkins and scarecrows were already on hand for Cheekwood Harvest and the grounds were made that much more colorful with streamers, face painting, shopping, Aztec dancers, live music, coloring skull masks, music, dancers and lots of Día de los Muertos dolls.

Read the complete article at: Día de los Muertos dolls abound at Cheekwood's 16th annual celebration

Monday, September 7, 2015

Happy Labor Day Weekend from Barbie - A look at Barbie doll's careers - National Barbie Collecting Examiner

The first Monday in September is set aside as a special holiday from
work and has become the annual United States federal holiday we fondly
call Labor Day. Who needs to celebrate Labor Day more than Barbie? Barbie has had more careers than anyone else in the known universe!

 Read more: Happy Labor Day Weekend from Barbie - A look at Barbie doll's careers - National Barbie Collecting

Saturday, July 4, 2015

American Stories Collection Patriot Barbie doll a patriotic beauty - National Barbie Collecting Examiner

1997 Patriot Barbie Doll

The American Stories Collection of Barbie Doll was issued for only three years, but it produced some of the best
quality play-line Barbies including the 1997 Patriot Barbie Doll.

This was the last doll in the series of 8 historic dolls which were apparently considered rather plain by little girls and collectors.

Continued: American Stories Collection Patriot Barbie doll a patriotic beauty - National Barbie Collecting Examiner

Also See:

American Stories Collection Patriot Barbie doll a patriotic beauty - National Barbie Collecting |

Doll Yourself Up & Declare Your SKINdependence


Declare your SKINdependence and get dolled up with the new anti-aging skincare products from the doctors who created Proactiv.

Doll yourself up while you get rid of brown spots, wrinkles, lines, adult acne and sensitive skin while you improve your skin tone, texture and luminosity!

Ask me for details and how you can save 10 - 60%  on our premium skincare treatments.  Email me or take this free skin analysis! Be sure and provide your email at the end so the complete results are emailed to you.

Friday, July 3, 2015

Liv it up for the 4th of July with Sophie dolls and friends - Nashville doll collecting Examiner

 Happy 4th of July from the Live Dolls!

Who doesn't love the 4th of July? Celebrating our nation's birth, July 4 brings to mind picnics, parades, parties, patriotic clothes, fireworks and more, and the same holds true for the Liv World dolls.

Article at:  Liv it up for the 4th of July with Sophie dolls and friends - Nashville doll collecting Examiner