How do you successfully break into the “doll category” and compete against beloved global brands like Barbie, Monster High and Disney Fairies? Moreover, how do you build and expand your brand?
The Beatrix Girls is a rare but apt example of a successful new player in the market that’s been able to establish a solid fanbase worldwide and expand its product line by launching a licensing program in multiple categories including apparel, accessories, bedding, stationary, footwear and more.
The concept behind this line of collectible pop-star dolls was conceived and brought to the market by Sherry Gunther, a two time Emmy Award winning producer and studio executive with an unparalleled track record of over two decades of experience producing smash hits such as The Simpsons, Rugrats, and Family Guy. When developing the The Beatrix Girls, Sherry enlisted the help of leading animators and doll developers to re-imagine the look of dolls. The result, a more angular appeal, large heads, big hair and stylized look.
The Beatrix Girls songs are just as important - and were written and produced by a Platinum winning song-writer/producer who writes for some of the top pop stars today, and mastered by Grammy winning producers. In fact, the songs are now available on iTunes and Amazon Mp3 - and a Pandora page is set to launch in roughly two weeks.
The first time Barbie officially celebrated Easter was in 1959 when Mattel issued the vintage Barbie Easter Parade outfit which featured a black
coat over a colorful print sheath dress. The following year, Mattel
continued to make the dress without the coat.
The next time an Easter-themed Barbie doll appeared was not until 1993 when Mattel made the Easter Fun Barbie doll. Barbie wore a white dress with a colorful Easter egg print and came with stickers to decorate eggs inside the box.
This article is Part II in a series on Easter Barbie dolls - past and present. The list is of Easter Barbie dolls below sold from 1993 to 1999 and is made up of dolls which were predominantly available in grocery stores and convenience stores. As reported in Easter Barbie dolls - past and present, although the Easter Parade Barbie doll ensemble from 1959 was the first Easter-themed Barbie product, the first Easter Barbie doll, Easter Fun came out in 1993.
Starting in 2001 with the Flower Mania Barbie, Mattel
appears to have had a hard time committing to the Easter theme. From
that point on, some years Mattel would produce an Easter Barbie, and
some years only a spring-themed doll. I am including just the Easter
Barbie dolls in this article.
If you are in the mood for some festive displays for St. Patrick's Day, you are in the right place! Here are a variety of Irish cuties to help you celebrate the day, because you know... everyone is Irish on Saint Patrick's Day!
The Liv line of dolls from Spinmaster may have been discontinued, but that has not stopped these lovely lasses from being popular collectibles as well as great for holiday displays. Looking like lively
little leprechauns, Liv dolls Katie, Sophie and...
Faith and begorrah but 'tis the season when the wee people come out of hiding to put on their green outfits and celebrate St. Patrick's Day, leprechaun style! The Moxie Teens dolls have transformed into
As reported in Moxie Teenz dolls worth admiring, the pretty and
play-worthy Moxie Teenz line of dolls is a series of six 14" fully
articulated fashion dolls made by MGA Entertainment. While the original
line of four...
The Belle Meade Plantation Belles doll club ushered March in with a display of St. Patrick's Day dolls, Irish dolls and other fashion dolls in the party room at the Bellevue Shoney's in West Nashville.One...
Mattel has been making Irish Barbie dolls as part of their Dolls of the World (DOTW) series in 1984, and in 2012 they introduced the 4th Irish Doll of the World. Between 1984 and 2012, Mattel has issued 3 other...
Mattel has released three extremely cute little 2012 Valentine's
Chelsea dolls at Target just in time for Valentine's Day. These three
adorable cuties come in three hair colors in three different Valentine's
Are you ready for St. Patrick's Day? Barbie is!
The Dolls of the World collection has just released the new 2012 Dolls of the World Barbie Collector Ireland Barbie.
This Irish cutie comes wearing a pretty green dress...
St. Patrick's Day is the time we celebrate Saint Patrick, the patron
saint of Ireland. Although the day has come to be celebrated with
parades and beer, Ireland's history and the story of Saint Patrick are much richer than that. This article will take a look at a few dolls which pay tribute to Ireland and Saint Patrick's Day.
I have done well writing for the Examiner and am happy to help other writers get started:
1. Click on the application
2. Put my name Kathryn Darden down as the referral
3. Contact me here or on Twitter so I can help with your referral and application. I have done very well on Examiner!