Barbie in Princess Power
For Girls By Girls
In a global survey of 2,400 girls ages 3-10, Mattel found that nine in ten girls wish that there were more superheroes for girls. Barbie in Princess Power brings to life a storyline for Barbie the way girls imagine a superhero to be for them – turning bad guys into friends, using sparkly magical gadgets, and saving the day in style.
The property includes a DVD, full line of dolls, role play costumes and an innovative digital comic creator allowing girls to play out their own superhero stories. You can follow Barbie’s super hero adventures on www.BeSuper.com and on social media using #BeSuper.