2Target released their exclusive Halloween doll, the Halloween Star Barbie
doll in her Barbie pink box in 2012. Wearing a whimsical little kitty cat
outfit, the cute doll has kitty cat ears, a black stripe in her long
blonde hair, a painted nose and whiskers as well as a white fur ruff
around her neck.
How do you successfully break into the “doll category” and compete against beloved global brands like Barbie, Monster High and Disney Fairies? Moreover, how do you build and expand your brand?
The Beatrix Girls is a rare but apt example of a successful new player in the market that’s been able to establish a solid fanbase worldwide and expand its product line by launching a licensing program in multiple categories including apparel, accessories, bedding, stationary, footwear and more.
The concept behind this line of collectible pop-star dolls was conceived and brought to the market by Sherry Gunther, a two time Emmy Award winning producer and studio executive with an unparalleled track record of over two decades of experience producing smash hits such as The Simpsons, Rugrats, and Family Guy. When developing the The Beatrix Girls, Sherry enlisted the help of leading animators and doll developers to re-imagine the look of dolls. The result, a more angular appeal, large heads, big hair and stylized look.
The Beatrix Girls songs are just as important - and were written and produced by a Platinum winning song-writer/producer who writes for some of the top pop stars today, and mastered by Grammy winning producers. In fact, the songs are now available on iTunes and Amazon Mp3 - and a Pandora page is set to launch in roughly two weeks.
The first time Barbie officially celebrated Easter was in 1959 when Mattel issued the vintage Barbie Easter Parade outfit which featured a black
coat over a colorful print sheath dress. The following year, Mattel
continued to make the dress without the coat.
The next time an Easter-themed Barbie doll appeared was not until 1993 when Mattel made the Easter Fun Barbie doll. Barbie wore a white dress with a colorful Easter egg print and came with stickers to decorate eggs inside the box.
This article is Part II in a series on Easter Barbie dolls - past and present. The list is of Easter Barbie dolls below sold from 1993 to 1999 and is made up of dolls which were predominantly available in grocery stores and convenience stores. As reported in Easter Barbie dolls - past and present, although the Easter Parade Barbie doll ensemble from 1959 was the first Easter-themed Barbie product, the first Easter Barbie doll, Easter Fun came out in 1993.
Starting in 2001 with the Flower Mania Barbie, Mattel
appears to have had a hard time committing to the Easter theme. From
that point on, some years Mattel would produce an Easter Barbie, and
some years only a spring-themed doll. I am including just the Easter
Barbie dolls in this article.
I have done well writing for the Examiner and am happy to help other writers get started:
1. Click on the application
2. Put my name Kathryn Darden down as the referral
3. Contact me here or on Twitter so I can help with your referral and application. I have done very well on Examiner!