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Showing posts from June, 2014

Introducing The Beatrix Girls

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How do you successfully break into the “doll category” and compete against beloved global brands like Barbie, Monster High and Disney Fairies? Moreover, how do you build and expand your brand? The Beatrix Girls is a rare but apt example of a successful new player in the market that’s been able to establish a solid fanbase worldwide and expand its product line by launching a licensing program in multiple categories including apparel, accessories, bedding, stationary, footwear and more. The concept behind this line of collectible pop-star dolls was conceived and brought to the market by Sherry Gunther, a two time Emmy Award winning producer and studio executive with an unparalleled track record of over two decades of experience producing smash hits such as The Simpsons, Rugrats, and Family Guy.  When developing the The Beatrix Girls, Sherry enlisted the help of leading animators and doll developers to re-imagine the look of dolls.  The result, a more angular appeal, large hea